Is it irrelevant, or will the Upgrade make the William Hill share price more attractive?

• Numis Securities upgrades to Buy with a target of 195p
• Consensus summary: 13 Buys, 3 Holds, 0 Sell; Average target: 240p (Source: Bloomberg).
• Current share price 163p (at time of writing).
• Will the upgrade push the shares back towards 190p Feb. highs?
• Shares -14.1% from 2019 highs; +10.4% from 2019 lows; +5.5% year-to date
• Source: Bloomberg, FT, Reuters, DJ Newswires, AlphaTerminal

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Trading William Hill – An Example

Let’s say you think that William Hill shares have upside potential as result of this broker upgrade. You decide to buy exposure to £10,000 worth using a CFD, at the current price of 163p. To do this, you need £2,000.

For the purpose of this example, let’s assume the share price rises to recent highs of 190p (+16%). Your profit would be £1600 from your initial investment of £2,000.

Conversely, let’s assume you open the above position, and place a stop-loss at 5% from the current price. William Hill shares break lower, they fall 5% and hit your stop-loss. Your loss would be £500.

This is provided for information purposes only. It should not be taken as a recommendation.