Is it irrelevant, or will the Upgrade make the William Hill share price more attractive?

• The chart shows the William Hill share price since November.
• Peel Hunt upgrades William Hill to Buy, maintaining target price at 250p.
• Consensus summary: 10 Buys, 6 Holds, 1 Sell; Average target: 253.64p (Source: Bloomberg).
• Current share price 170.6p (at time of writing).
• Shares -1.5% from 2018 highs; +10.1% from 2018 lows; +10% year-to date
• Source: Bloomberg, FT, Reuters, DJ Newswires, AlphaTerminal

Click to enlarge

Trading William Hill – An Example

Let’s say you think that William Hill shares have upside potential as result of this broker upgrade. You decide to buy exposure to £10,000 worth of William Hill using a CFD, at the current price of 170.6p. To do this, you need £2,000.

For the purpose of this example, let’s assume the William Hill share price rises to 224p November high (+31.6%). Your profit would be £3160 from your initial investment of £2,000.

Conversely, let’s assume you open the above position, and place a stop-loss at 8% from the current price. William Hill shares break lower, they fall 8% and hit your stop-loss. Your loss would be £800.

This is provided for information purposes only. It should not be taken as a recommendation.