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Home / Upgrades / Downgrades / JD Sports Fashion

This report is not a personal recommendation and does not take into account your personal circumstances or appetite for risk.

JD Sports Fashion

Does this Upgrade present an opportunity for you?

Is it irrelevant, or will the Upgrade make JD Sports Fashion share price attractive?

  • The chart shows JD Sports share price movements in December.
  • Credit Suisse initiated coverage of JD Sports at Outperform, target price at 454p.
  • Consensus summary: 8 Buys, 1 Holds, 1 Sell; Average target: 502.33p (Source: Bloomberg).
  • Current share price 356.6p (at time of writing).
  • Will the shares turn back, or will the upgrade push the shares back towards 384p December highs?
  • Shares -33.6% from 2018 highs; +9.1% from 2018 lows; +6.44% year-to date
  • Source: Bloomberg, FT, Reuters, DJ Newswires, AlphaTerminal

Click to enlarge

Trading JD Sports – An Example

Let’s say you think that JD Sports shares have upside potential as result of this broker upgrade. You decide to buy exposure to £10,000 worth of JD Sports using a CFD, at the current price of 356.6p. To do this, you need £2,000.

For the purpose of this example, let’s assume the JD Sports share price rises to 384p (+7.8%). Your profit would be £780 from your initial investment of £2,000.

Conversely, let’s assume you open the above position, and place a stop-loss at 3% from the current price. JD Sports shares fall 3% and hit your stop-loss. Your loss would be £300.

This is provided for information purposes only. It should not be taken as a recommendation.

This research is produced by Accendo Markets Limited. Research produced and disseminated by Accendo Markets is classified as non-independent research, and is therefore a marketing communication. This investment research has not been prepared in accordance with legal requirements designed to promote its independence and it is not subject to the prohibition on dealing ahead of the dissemination of investment research. This research does not constitute a personal recommendation or offer to enter into a transaction or an investment, and is produced and distributed for information purposes only.


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