Is it irrelevant, or will the Upgrade make the Daily Mail share price more attractive?

• The chart shows the Daily Mail share price since April.
• Panmure Gordon upgrades Daily Mail to Hold, increasing the target price to 680p (from 660p).
• Consensus summary: 2 Buys, 6 Holds, 4 Sell; Average target: 709.2p (Source: Bloomberg).
• Current share price 634p (at time of writing).
• Will the shares turn back, or will the upgrade push the shares back towards 2018 highs of 777.75p?
• Shares -24.3% from 2018 highs; +26.5% from 2018 lows; +6.5% year-to date.
• Source: Bloomberg, FT, Reuters, DJ Newswires, AlphaTerminal

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Trading Daily Mail – An Example

Let’s say you think that Daily Mail shares have upside potential as result of this broker upgrade. You decide to buy exposure to £10,000 worth of Daily Mail using a CFD, at the current price of 634p. To do this, you need £2,000.

For the purpose of this example, let’s assume the Daily Mail share price rises to 2018 high of 777.75p (+22.3%). Your profit would be £2235 from your initial investment of £2,000.

Conversely, let’s assume you open the above position, and place a stop-loss at 8% from the current price. Daily Mail shares continue their downtrend, they fall 8% and hit your stop-loss. Your loss would be £800.

This is provided for information purposes only. It should not be taken as a recommendation.