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Home / Trade Alert / Buy – Segro

This report is not a personal recommendation and does not take into account your personal circumstances or appetite for risk.

Buy – Segro - 27 June 2018

Trade Parameters

  • Opening Price: 664.1p
  • Stop Loss: 650p (14.1p/2.1% below)
  • Profit Limit: 700p (35.9p/5.4% above)
  • Reward vs Risk: 2.5x
  • CFD Margin: 8%

Observations – For

  • Holding breakout from 2yr channel
  • Bounce from triple support (horiz. + rising)
  • Stochastics & RSI turning up from oversold
  • Momentum found support
  • Directional indicators close to bullish cross

Observations – Against

  • No volume rise on share price bounce
  • Momentum still technically negative
  • Stochastics yet to break above MACD
  • Shares trading 10yr highs
  • Current up channel only 4 months old

Analyst Comments

Shares bounced off triple support level. Potential for extension of current rising channel. Warehouses in demand for organising e-commerce deliveryIn mid-April analysts at Liberum said Segro was well-positioned to benefit from strong performance of industrial commercial property , one of the strongest within UK real estate. Similarly, Numis said Segro was “one of the most attractive names in our universe at this time”, its scale and speed being key and Q1 momentum showing no sign of abating. The company’s April trading update had Q1 rent at a record quarterly level, vacancies low.

Risks to the UK’s commercial property sector include Brexit uncertainty, a downturn in e-commerce, higher interest rates denting consumer confidence and making business more expensive, a protracted slowing in UK real estate. The shares could be hurt by brokers/analysts downgrading their ratings and/or price targets or a bad set of financial results (26 July).

Broker consensus is positively biased, with 61% of analysts recommending Buy, 28% Neutral and only 11% saying Sell. The consensus target of 690p suggests 4% upside, just shy of our 700p short-term objective target. Only 42% of brokers see upside from current levels, however, the share price bounce towards 10yr highs could encourage upgrades.

Next Event: H1 Results, 26 Jul; Ex-div, mid-Aug

Latest Broker 12-Month Consensus: 61% Buy, 28% Hold, 11% Sell (full breakdown on request)

Source: DowJones Newswires, Reuters News, Bloomberg  or Company Press releases

6-month (daily): Stochastics, MACD, ADX (Trend strength), RSI and Momentum

Share 1wk 1m 3m 6m 1yr 2yr 3yr 4yr 5yr
Perf % 0.3 2.0 13.5 14.9 33.3 74.9 66.4 103.0 155.9
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This research is produced by Accendo Markets Limited. Research produced and disseminated by Accendo Markets is classified as non-independent research, and is therefore a marketing communication. This investment research has not been prepared in accordance with legal requirements designed to promote its independence and it is not subject to the prohibition on dealing ahead of the dissemination of investment research. This research does not constitute a personal recommendation or offer to enter into a transaction or an investment, and is produced and distributed for information purposes only.


Accendo Markets considers opinions and information contained within the research to be valid when published, and gives no warranty as to the investments referred to in this material. The income from the investments referred to may go down as well as up, and investors may realise losses on investments. The past performance of a particular investment is not necessarily a guide to its future performance.

Prepared by Michael van Dulken, Head of Research
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