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This report is not a personal recommendation and does not take into account your personal circumstances or appetite for risk.

Buy – ITV - 9 July 2018

Trade Parameters

  • Opening Price: 181.9p
  • Stop Loss: 175p (6.9p/3.8% below)
  • Profit Limit: 200p (18.1p/10% above)
  • Reward vs Risk: 2.6x
  • CFD Margin: 8%

Technical Observations – For

  • Bullish breakout; volume jumped
  • Broken above 2.5yr falling highs resistance
  • Rising lows on Stochastics, RSI & Momentum
  • Directional indicators diverging bullishly
  • Bullish breakout on Point & figure chart

Technical Observations – Against

  • RSI overbought
  • No bullish cross by Directional Indicators
  • Only day two of breakout
  • No moving average support before 167p

Analyst Comments

The current share price breakout opens the door for a return to the high of late May 2017. Analysts at Societe Generale issued a double upgrade on the shares (from Sell to Buy; TP upped to 220p) suggesting the shares riding a World Cup wave, with huge viewing figures, bolstered by the success of Love Island. Shares unperturbed by search for new COO (retiring).  Shares boosted in May by M&A speculation.

Risks to ITV shares include a fall in traditional TV advertising revenues. Any major TV flops could damage ratings. Any reduction in the dividend could could hurt the 4.4% yield and, in turn, the shares. Any new media regulation or an unsuccessful replacement of the COO could be a negative.

Consensus is Bullish with 59% of brokers saying Buy and only 5% saying Sell. 70% of broker price targets suggest upside from current levels. The share price breakout could encourage upgrades from the 36% of Neutrals. The average broker target of 197p is just below our short-term objective of revisiting late May 2017 highs.

Next Event: Interim Results, 25 July

Latest Broker 12-Month Consensus:  59% Buy, 36% Hold, 5% Sell (full breakdown on request)

Source: DowJones Newswires, Reuters News, Bloomberg  or Company Press releases

18-month (daily) - MACD, Stochastics, Trend Strength, RSI, Momentum

Share 1wk 1m 3m 6m 1yr 2yr 3yr 4yr 5yr
Perf % 4.6 6.7 22.9 6.5 0.0 6.9 -30.8 -1.0 21.7
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This research is produced by Accendo Markets Limited. Research produced and disseminated by Accendo Markets is classified as non-independent research, and is therefore a marketing communication. This investment research has not been prepared in accordance with legal requirements designed to promote its independence and it is not subject to the prohibition on dealing ahead of the dissemination of investment research. This research does not constitute a personal recommendation or offer to enter into a transaction or an investment, and is produced and distributed for information purposes only.


Accendo Markets considers opinions and information contained within the research to be valid when published, and gives no warranty as to the investments referred to in this material. The income from the investments referred to may go down as well as up, and investors may realise losses on investments. The past performance of a particular investment is not necessarily a guide to its future performance.

Prepared by Michael van Dulken, Head of Research
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