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This report is not a personal recommendation and does not take into account your personal circumstances or appetite for risk.

Buy – ITV - 7 August 2018

Trade Parameters

  • Opening Price: 167.4p
  • Stop Loss: 160p (7.4p/4.4% below)
  • Profit Limit: 183p (15.6p/9.3% above)
  • Reward vs Risk: 2.1x
  • CFD Margin: 20%

Technical Observations – For

  • Shares bounce off rising channel floor
  • Shares bounced off 100 & 200-day MAs
  • Bullish reversal on Point & Figure chart
  • Stochastics broken above MACD
  • Directional Indicators converging bullishly

Technical Observations – Against

  • No bullish cross by Directional Indicators
  • 50-day moving average a hurdle ~170p?
  • MACD & Momentum both still negative
  • No volume increase on share price bounce

Analyst Comments

On 25 July ITV reported a 2.3% rise in first-half pre-tax profit helped by the football World Cup. Dow Jones news summarised investors liking plans to move towards becoming a more integrated producer-broadcaster and said analysts believe it could become a takeover target, although Brexit uncertainties could reduce the appeal.

Risks to ITV shares include a downturn in corporate demand for advertising slots (TV, online), Brexit uncertainty, broker downgrades and competition from on-demand media.

Consensus is biased positive with 95% of brokers saying either Buy or Hold, and only 5% saying Sell (only one analyst). This is supported by 82% of analysts suggesting upside from current levels with a medium-term target price of 194p which is above our objective of revisiting recent July highs but also favours the current rising channel.

Next Event: Capital Markets Day, 19 Sept; H1 Results, 26 Oct

Latest Broker 12-Month Consensus:  50% Buy, 45% Hold, 5% Sell (full breakdown on request)

Source: DowJones Newswires, Reuters News, Bloomberg  or Company Press releases

10-month (daily) - MACD, Stochastics, Trend Strength, RSI, Momentum

Share 1wk 1m 3m 6m 1yr 2yr 3yr 4yr 5yr
Perf % 1.3 -7.2 10.7 4.2 -4.6 -15.9 -38.4 -17.2 0.1
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This research is produced by Accendo Markets Limited. Research produced and disseminated by Accendo Markets is classified as non-independent research, and is therefore a marketing communication. This investment research has not been prepared in accordance with legal requirements designed to promote its independence and it is not subject to the prohibition on dealing ahead of the dissemination of investment research. This research does not constitute a personal recommendation or offer to enter into a transaction or an investment, and is produced and distributed for information purposes only.


Accendo Markets considers opinions and information contained within the research to be valid when published, and gives no warranty as to the investments referred to in this material. The income from the investments referred to may go down as well as up, and investors may realise losses on investments. The past performance of a particular investment is not necessarily a guide to its future performance.

Prepared by Michael van Dulken, Head of Research
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