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This report is not a personal recommendation and does not take into account your personal circumstances or appetite for risk.

Buy – HSBC - 23 May 2018

Trade Parameters

  • Opening Price: 744p
  • Stop Loss: 720p (24p/3.2% below)
  • Profit Limit: 795p (51p/6.9% above)
  • Reward vs Risk: 2.1x
  • CFD Margin: 5%

Technical Observations – For

  • March uptrend; Bullish breakout
  • Directional indicators diverging bullishly
  • Stochastics stuck overbought = bullish
  • Momentum bounced off breakeven
  • 200-day moving average support at 734p
  • Bullish cross by 20 and 100-day moving averages

Technical Observations – Against

  • No bullish cross by Directional Indicators
  • Only day two of breakout
  • RSI falling back towards neutral
  • No Point & Figure chart breakout

Analyst Comments

Beginnings of a share price breakout to extend recent uptrend. Potential for rally back to 16yr falling highs, just shy of 800p. Yesterday, analysts at Morgan Stanley said HSBC  shares had further to go, and upped its price target to 900p from 850p; one of its top picks in Europe, with a unique set-up combining growth and yield. Attractive 5% dividend yield. Currently executing a supportive $2bn share buyback. 

Consensus is Bullish (only 9% of brokers say Sell) and 56% of brokers suggest upside from current levels. Consensus target implies upside of 3%, but share price momentum could generate rating and targets upgrades among the 56% of brokers who are neutral. Broker updates yesterday had targets of 800p and 900p. 

Next Event: Q2 results, 6 Aug

Latest Broker 12-Month Consensus:  34% Buy, 56% Hold, 9% Sell (full breakdown on request)

Source: DowJones Newswires, Reuters News, Bloomberg  or Company Press releases

9-month (daily) - MACD, Stochastics, Trend Strength, RSI, Momentum

Share 1wk 1m 3m 6m 1yr 2yr 3yr 4yr 5yr
Perf % 0.5 5.8 1.9 0.4 11.3 72.9 19.6 20.5 -3.3
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This research is produced by Accendo Markets Limited. Research produced and disseminated by Accendo Markets is classified as non-independent research, and is therefore a marketing communication. This investment research has not been prepared in accordance with legal requirements designed to promote its independence and it is not subject to the prohibition on dealing ahead of the dissemination of investment research. This research does not constitute a personal recommendation or offer to enter into a transaction or an investment, and is produced and distributed for information purposes only.

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