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Home / Trade Alert / Buy – Direct Line Insurance

This report is not a personal recommendation and does not take into account your personal circumstances or appetite for risk.

Buy – Direct Line Insurance - 8 June 2018

Trade Parameters

  • Opening Price: 348p
  • Stop Loss: 338p (10p/2.9% below)
  • Profit Limit: 375p (27p/7.8% above)
  • Reward vs Risk: 2.7x
  • CFD Margin: 5%

Observations – For

  • Support at April lows
  • Secondary support (Jun 2017) just below
  • Stochastics oversold but bottomed out
  • RSI up off April lows

Observations – Against

  • Possible moving average resistance circa 370p
  • Directional Indicators still diverging bearishly
  • Stochastics not yet broken above MACD
  • ADX (trend strength) not started to reverse

Analyst Comments

Shares back at key support level. Brokerage Interactive investor (2 May) says strong dividend yield and brand offsets disappointing cold weather budget. FY guidance was reiterated. Insurance sector tends to be supported by high dividend yields and stable returns. Bad weather should be out of the way for rest of the year. Higher bond yields tend to be good for insurers.

Broker consensus is bullish with 53% of analysts saying Buy and only 10% saying Sell. A significant 93% of analyst targets suggests upside from current levels. The median target of 407p is in-line with last August’s peak, well above our short-term trade objective of revisiting the April/May 378p highs. Recent broker updates are even more bullish with targets from 420-510p. A share price bounce could encourage upgrades to help the shares further.

Next Event: Q2 Results: 1 Aug; Ex-div 9 Aug

Latest Broker 12-Month Consensus:  53% Buy, 37% Hold, 10% Sell (full breakdown on request)

Source: DowJones Newswires, Reuters News, Bloomberg  or Company Press releases

12-month (daily): Stochastics, MACD, ADX (Trend strength), RSI and Momentum

Share 1wk 1m 3m 6m 1yr 2yr 3yr 4yr 5yr
Perf % -2.6 -4.7 -8.2 -2.5 0.2 -5.7 -7.2 22.4 50.4
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This research is produced by Accendo Markets Limited. Research produced and disseminated by Accendo Markets is classified as non-independent research, and is therefore a marketing communication. This investment research has not been prepared in accordance with legal requirements designed to promote its independence and it is not subject to the prohibition on dealing ahead of the dissemination of investment research. This research does not constitute a personal recommendation or offer to enter into a transaction or an investment, and is produced and distributed for information purposes only.

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