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Home / Stocks and Markets at Lows / JD Sports Fashion

This report is not a personal recommendation and does not take into account your personal circumstances or appetite for risk.

JD Sports Fashion

A trading opportunity for you?

Will JD Sports Fashion continue falling, or will it rise again back to 472p October highs?

  • JD Sports Fashion shares have fallen over 11% in the week to trade 392p (at time of writing).
  • Shares almost -22.4% from 2018 highs; +27.5% from 2018 lows; +16.75% year-to-date.
  • While latest H1 results were strong, market expected even better revenue growth.
  • Poor weather in Q2 worsened shop footfall in JD Sports Fashion stores, pulling results below expectations.
  • Latest share price fall due to smaller competitor Footasylum (started by JD Sports Fashion founders) scaling back the number of store openings due to challenging trading environment in UK high street.
  • Is the latest fall an overreaction?
  • Source: Dow Jones, Bloomberg, FT, Company News

Click to enlarge

Trading JD Sports Fashion – An Example

Let’s say you feel that the stock is a bargain and you think it could bounce back to recent highs of 472p. You decide to buy exposure to £10,000 worth of JD Sports Fashion using a CFD, at the current price of 392p. To do this, you need £2,000.

Let’s assume JD Sports Fashion recovers back to 472p (+20%). Your profit would be £2,000, from your initial investment of £2,000.

Conversely, let’s assume you open the above position, and place a stop-loss at 8% from the current price. JD Sports Fashion falls 8% and hits your stop-loss. Your loss would be £800.

This is provided for information purposes only. It should not be taken as a recommendation.

This research is produced by Accendo Markets Limited. Research produced and disseminated by Accendo Markets is classified as non-independent research, and is therefore a marketing communication. This investment research has not been prepared in accordance with legal requirements designed to promote its independence and it is not subject to the prohibition on dealing ahead of the dissemination of investment research. This research does not constitute a personal recommendation or offer to enter into a transaction or an investment, and is produced and distributed for information purposes only.


Accendo Markets considers opinions and information contained within the research to be valid when published, and gives no warranty as to the investments referred to in this material. The income from the investments referred to may go down as well as up, and investors may realise losses on investments. The past performance of a particular investment is not necessarily a guide to its future performance.

Prepared by Michael van Dulken, Head of Research
Spread bets and CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage.
Spread bets and CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 67% of retail investor accounts lose money when spread betting and/or trading CFDs with this provider. You should consider whether you understand how spread bets and CFDs work and whether you can afford to take the high risk of losing your money.

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