Facebook (US: FB)

Facebook, the company at the centre of the Cambridge Analytica scandal, has seen its shares fall markedly. Regulators on both sides of the Atlantic are demanding answers from the social media company as to how the data of 50 million users was both released to the political consultancy and what that data was used for.

Shares fell 7.3% on Monday after the weekend’s revelations, before falling another 2.6% on Tuesday. Despite falling once again, however, shares closed well off their lows as investors price in the potential impact on shares.

Will Facebook return to 2018 highs of $195 (+16%) or breach September lows of $162 (-3.7%)?

• Shares have fallen to 6-month lows as a result of the sharp sell-off this week
• Relative Strength Index (RSI) is approaching oversold, while Stochastics turn back from overbought
• Momentum has turned sharply negative from a near 1-month high
• Brokers are overwhelmingly positive, as 97% of brokers hold a 12-month target above current level

Broker Consensus: 90% Buy, 6% Hold, 4% Sell

Bullish: RBC Capital Markets, Outperform, Target $250, +49% (1 Mar 17)

Average Target: $222.4, +32% (21 Mar 18)

Bearish: Pivotal Research, Sell, Target $152, -9.6% (19 Mar 18)

Pricing data sourced from Bloomberg on 23 March. Please contact us for a full, up to date rundown