**Shares down 15% after cut to 2016 outlook **
- Downgraded its profit forecast for 2016
- 4th profit warning in just over a year
- Dividend at risk
- Shares trading back around 5-year lows
- Broker consensus target of 751p, implying 35% upside from current levels
- Broker 12-Month Consensus: 22% Buy, 44% Hold, 33% Sell (full breakdown on request; Bloomberg)
- CFDs tradeable with just a 5% margin