Accendo Markets respects your privacy and is committed to protecting your personal data. This privacy policy aims to give you information on how we collect and look after your personal data when you visit our website, www.accendomarkets.com, (regardless of where it is visited from), when you use our products and services and when you otherwise contact us. It will also tell you about your privacy rights and how the law protects you.
References to “you” or “your” are to you as an individual using our website or otherwise contacting Accendo Markets (either on behalf of yourself, your business or another individual or organisation).
1.1 It is important that you read this privacy policy together with our Terms and Conditions and any other privacy policy or fair processing notice we may provide on specific occasions (such as marketing events) when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy policy supplements the other notices and is not intended to override them.
1.2 Please note that Accendo Markets may update and amend this privacy policy from time to time and any changes will be posted on our website. This version was last updated on 24 May 2018.
1.3 It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.
1.4 Our website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.
1.5 By accessing and continuing to use the Accendo Markets website, you accept the terms of this privacy policy.
2.1 Accendo Markets Limited is a company incorporated in England and Wales with company number 06417051. Our registered office is Highstone House, 165 High Street, Barnet EN5 5SU. We are authorised and regulated by the Financial Conduct Authority with FCA number 475285. We are referred to as “Accendo Markets”, “we”, “us” or “our” in this privacy policy.
2.2 Accendo Markets is the provider of an online trading platform, account management, ad-vice and broker service. The trading products we offer are Contracts for Difference (CFDs), spread betting and foreign exchange (Forex or FX). We operate this website to provide our customers with the ability to register as a customer, login and access their online trading platform. As such, we need certain personal information to be able to provide you with our products and to operate your account.
2.3 Accendo Markets is a data controller and we are responsible for your personal data. We are bound by applicable data protection laws in respect of the handling and collection of your personal data and are registered as a data controller in England and Wales, with the Information Commissioner’s Office (ICO) under the ICO number Z1170503.
2.4 If you have any questions about this privacy policy, including any requests to exercise your legal rights as set out in the YOUR LEGAL RIGHTS section, please contact us using the contact details in the CONTACT section.
3.1 Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data) or data relating to a corporate entity.
3.2 If you visit our website, contact us about employment opportunities or to enquire about our products and services or are a customer making contact with us via our website or by telephone or email, we may collect, use, store and transfer different kinds of personal data about you, which we have grouped together as follows:
3.3 Financial Data. We do not collect any financial data about you (being payment card holder details (CHD) and/or bank account details (bank name, account name and number, sort code and your billing address)). This financial data is collected and processed by our clearing broker (acting as a controller) and we do not have access to such data.
3.4 Aggregated Data. We also collect, use and share aggregated data such as statistical or demographic data for any purpose. Aggregated data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature or Transaction Data for financial reporting and analysis. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.
3.5 Criminal convictions and offences. We do not actively collect any information about criminal convictions and offences.
3.6 Children. Our website is not intended for children and in this respect we do not knowingly collect data relating to children.
4.1 Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with our products or services or open an account for you). In this case, we may have to suspend or cancel a product or service you have with us but we will notify you if this is the case at the time.
5.1 We use different methods to collect data from and about you including through:
6.1 We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
6.2 Purposes for which we will use your personal data
We have set out in the table below, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.
Purpose / Activity | Type of Data | Lawful basis for processing including basis of legitimate interest |
To review your application, register you as a new customer and operate your account which will include (i) taking and reviewing your details (ii) processing your instructions (iii) operating our trading platform (iv) dealing with and instructing third parties on your behalf (v) taking payments and (vi) providing our products and services to you
|
Identity
Contact Transaction Profile Marketing and Communications |
Performance of a contract
Necessary for our legitimate interests (to provide our products and services to you) Necessary to comply with a legal obligation
|
To manage our relationship with you which may include (i) notifying you about changes to our terms and conditions or privacy policy (ii) asking you to provide a review or take a survey and (iii) sending you notifications if you have not used your account and asking if we should close it | Identity
Contact Profile Marketing and Communications |
Performance of a contract
Necessary for our legitimate interests (to keep our records updated and to study how customers use our products and services) Necessary to comply with a legal obligation |
To receive and respond to enquiries from you about our products and services including potential customers who have started the registration process but have not completed it | Identity
Contact Marketing and Communications |
Necessary for our legitimate interests (to engage with you and to facilitate the growth of our business)
|
To receive and respond to sales and customer support related questions raised by you | Identity
Contact Transaction Technical Profile Usage Marketing and Communications |
Performance of a contract
Necessary for our legitimate interests (to be able to provide our customers with excellent customer service) |
To enable you to partake in a prize draw, competition or complete a survey | Identity
Contact Profile Usage Marketing and Communications |
Necessary for our legitimate interests (to study how our customers use our website, to develop it and improve our business) |
To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) | Identity
Contact Technical Usage |
Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)
Necessary to comply with a legal obligation |
To use data analytics to improve our website, software, marketing, customer relationships and experiences | Technical
Usage Profile |
Necessary for our legitimate interests (to define types of customers of products/services, to keep our website and software updated and relevant, to develop our business and to inform our marketing strategy) |
To make suggestions and recommendations to you about our products and services that may be of interest to you | Identity
Contact Technical Usage Profile Marketing and Communications |
Necessary for our legitimate interests (to develop our products and services and grow our business)
Consent |
To receive information about you from you or other third parties for the purposes of recruitment | Identity
Contact
|
Performance of a contract
Necessary for our legitimate interests (in finding and hiring the right people to help grow our business) Consent |
To respond to requests for information regarding suspected or actual criminal activity including fraud | Identity
Contact Transaction Technical Profile Usage Criminal |
Necessary for our legitimate interests (to prevent and detect crime and fraud)
Necessary to comply with a legal or regulatory obligation Necessary to protect the vital interests of you or another individual
|
6.3 Marketing. We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising.
6.4 Cookies. Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our website. By continuing to browse the website, users are agreeing to our use of cookies.
A cookie is a small file of letters and numbers that we store on your browser or the hard drive of their computer. We only use (and store) non-essential cookies on your computer’s browser or hard drive if you provide your consent.
Cookie | Purpose | Expiration | More information |
Google Conversion Tracking | Track the number of conversion through Google AdWords (PPC) | 5+ years |
|
Google Analytics | Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. | 5+ years | |
Google Tag Manager | Google Tag Manager is a tag management system created by Google to manage JavaScript and HTML tags used for tracking and analytics on websites. | Permanent | |
Google Remarketing Tag | To show ads to people who have visited your desktop, mobile website, or app, add the remarketing global site tag and event snippets to your website. … It’s a block of code that adds your website visitors to remarketing lists; you can then target these lists with your ads. | 5+ years | |
Bing Ads Conversion Tracking | Track the number of conversion through Bing Ads (PPC) | 4+ years | |
Facebook Conversion Pixels | track conversions from Facebook ads, optimize ads based on collected data, build targeted audiences for future ads | 2+ years |
6.5 Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.
6.6 You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you disable or refuse cookies when browsing our website, please note that some parts of our website may become inaccessible or not function properly.
6.7 Except for essential cookies, all cookies will expire as outlined under the expiration column in the table above.
6.8 Change of Purpose. We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, you can contact us (please see the CONTACT section).
6.9 If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
6.10 Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
6.11 Telephone calls and online chat conversations may be monitored and recorded for regulatory and training purposes.
6.12 As a client or prospective client, we may use your information to contact you regarding our services. We may contact you from time to time by email, phone, fax or mail.
7.1 For the purposes set out in the HOW WE USE YOUR PERSONAL DATA section we may have to share your personal data with the following parties:
7.2 We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
8.1 We do not process your personal data in any country outside the European Union (EU).
8.2 However, certain third parties are based outside of the EU, so their processing of your per-sonal data will involve a transfer of data outside the EU.
8.3 Whenever we transfer your personal data out of the EU, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:
8.4 Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the EU.
9.1 We have put in place appropriate security measures (including encrypted servers) to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
9.2 We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
How long will you use my personal data for?
10.1 We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
10.2 To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
10.3 We will generally retain our clients’ data for a period of 7 (seven) (unless required for longer by our regulators) years after a contract has ended, to ensure that we are able to assist you should you have any questions or feedback in relation to our products or services or to protect, or defend our legal rights, or for tax purposes.
10.4 Where we have processed your personal data to provide you with marketing communications with consent, we may contact you at least every 12 (twelve) months to ensure you are happy to continue receiving such communications. If you tell us that you no longer wish to receive such communications, your personal data will be removed from our marketing lists (but will be added to a “do not contact” list).
10.5 Where we have processed your data for any other reason (such as where you have contacted us with a question in connection with services or in relation to recruitment), subject to the We will generally retain our clients’ data for a period of 7 (seven) years section, we will retain your data for 12 (twelve) months.
10.6 In some circumstances you can ask us to delete your data; please see the Request erasure section for further information.
10.7 In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this in-formation indefinitely without further notice to you.
11.1 Under certain circumstances, you have rights under data protection laws in relation to your personal data. These rights are detailed below:
11.2 If you wish to exercise any of the rights set out above, please contact us directly (please see the CONTACT section).
12.1 Our full details are:
Full name of legal entity: Accendo Markets Limited
Contact person: Greg White or Shahed Zaman
Email address: [email protected]
Postal address: Compliance Department, Accendo Markets, Highstone House, 165 High Street, Barnet EN5 5SU
Telephone number: 0203 051 7461
12.2 You have the right to make a complaint at any time to the ICO, the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.