Firms offering a CFD advisory service provide advice on what to buy/sell on your CFD account. They are responsible for providing personal recommendations that are suitable for you. However, you should carefully check their track record before committing money, as the success ratio between firms can vary wildly. Ideally, you should choose one which:

• Does not trade too frequently (frequent trading will mean that dealing costs will quickly build up)
• Has a positive return record for clients
• Has an experienced team of analysts and traders

Trading strategies can be key. Look for a firm that can articulate their strategies to you, and ensure they are well thought-out with rationale for their use. For example, they might focus on (not an exhaustive list, but may be a useful guide):

• Fundamentals or technicals (charting)
• A stock/asset’s fair value
• Dividend yield
• Attractive PE/PEG ratios
• Future earnings/financial modelling
• Support/resistance
• Price ranges
• Price momentum

You should also confirm that they are appropriately authorised and regulated by the Financial Conduct Authority (FCA). You can check the FCA register by visiting the FCA’s website. If the firm is not based in the UK, you should proceed with caution, and at the very least ensure that they are authorised and regulated by their local financial regulator. You should also confirm that they are licensed to offer their services in the UK. Please note, some local financial regulators have far lower standards than those of the UK’s FCA, and you are unlikely to be covered by the Financial Ombudsman Services or Financial Services Compensation Scheme, should things go wrong. In short, the UK has a good regulatory framework to protect your money. You should consider whether it is wise to trade with an off-shore firm.

Trading with Accendo Markets

As a trading client, you’ll receive our real-time, actionable Trading Opportunities directly to your inbox and via the login section of our website. You’ll never miss a market move again. This approach allows you to consider trades in your own time, unlike a CFD advisory service. If you decide to execute a trade, you can call your broker to do it for you or do it on your own trading platform. The advantages over a conventional CFD advisory service include:

• Lower dealing costs
• No pressure – trade when you decide
• Time to think – make the right decisions

You’ll be provided with a personal broker who will act as your account manager, trading tutor and broker, all in one. You broker will give you the latest news and market developments as they happen, keeping you one step ahead. We’ll take time to understand your trading strategy, so that we can give you the information you need to make the right trades. For example, if you tell us that you like shares at bargain prices. When your broker sees a major price move to the downside, you will be alerted. We can then provide as much colour on the stock as you need to make an informed decision. Workign with us can save a significant amount of time, whilst also enabling you to take opportunities you may not otherwise have identified. We’ll never tell you what to buy and sell, so you’re in full control and always learning. A CFD advisory service is unlikely to take time to understand how you trade, instead preferring to ‘push’ what they would like you to trade. We believe that this makes Accendo Markets’ premium execution-only service a superior alternative to the conventional CFD advisory service.

Trading Ideas

In addition to trading opportunities (which are observational and factual), we also make our trade ideas generally available. They are fully actionable, clear, and include the parameters necessary to execute the trade. They should not be taken as advice, they are communicated via our website only (not, for example, from your broker), and you should make sure that they are suitable for you if you decide to trade on them. The trade idea includes:

• Stock and direction
• Entry price
• Exit price
• Target price
• Stops and limits

The trade ideas are technical trade calls in a fundamental context. The document also includes full rationale for the trade.

• We give your own online trading platform – keep an eye on your positions real time
• Costs – avoid having your profits eroded by broker costs incurred by a CFD advisory service
• No pressure to trade – you’ll receive the trading tips by email, meaning that no immediate decisions are necessary.
• Accendo Markets is London’s multi award-winning CFD brokerage. We have been recognised for our services at the Daily Telegraph Wealth Management Awards, The City of London Wealth Management Awards, and we’ve been nominated on multiple occasions at the Shares Awards. These awards are voted for by our clients, demonstrating the popularity of Accendo Markets as an alternative to CFD advisory services.
• We’ll provide you with the best technology in the market for online trading, allowing you to trade from home. We’re different because we’re not just a technology company – we also believe in people. You’ll have a single point of contact at Accendo Markets, a professional trader who’ll act as your account manager, tutor and broker.

Our team of analysts will produce research and trading tips for you. Our team of analysts and traders have decades of experience in the markets, including time at major global investment banks.

Please contact us for our up to date dealing charges. It’s free to open an account, and there are no periodic charges to hold the account. We charge a commission and financing charges when you trade. Before you trade with Accendo Markets, we’ll send you a full breakdown of our charges so there are no hidden surprises.

As an account holder with Accendo Markets, you’ll receive our research and trading tips at no added cost – it’s part of the package.

Whilst we will provide you with trade ideas, we do not provide personal recommendations. This means that we do not consider the suitability of any investment for you, and it remains solely your decision – unlike with a conventional CFD advisory service. If you are in any doubt about investing in spread betting or CFDs, consider consulting an independent financial adviser.

CFD Advisory Service – Summary

At Accendo, we have a ‘no obligation’ approach to our trade ideas and opportunities. This means that we’ll publish the trading ideas on our website (you’ll receive alerts by email), directly from our team of analysts, and allow you to make up your own mind.

This contrasts with the approach taken by most CFD advisory services. You’ll find your broker will call you suggest you enter into the trade, which takes the broker’s time and inevitably costs you more. We allow you time to consider your options by emailing the trade ideas, meaning that we can pass on these cost savings to you with lower commission. We currently charge 0.25% subject to a £25 minimum for UK equity CFDs. We’ll send you a full, transparent breakdown of charges before you trade, ensuring you’re fully informed.

Register to get daily Trading Opportunities to your inbox. This will give you an idea of what to expect from Accendo Markets, the popular alternative to a CFD advisory service.