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Home / Blog / blog / Company Focus || Fantasy Forecast for War Games Brand || 17-01-20

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Company Focus || Fantasy Forecast for War Games Brand || 17-01-20

Games Workshop has become a shareholder’s fantasy after its shares soared another nine per cent when it announced bumper sales figures for its latest trading period.

The fantasy wargaming figurine firm, which owns the Warhammer brand, reported a stellar pre-tax profit of £57.1m, up from £40.8m in the previous year, in the six months to December 1st. Its share price now stands at 6,695p, up more than 1,000 per cent over the last five years.

So, could the company continue this impressive tangent, or has it reached its peak?

Games Workshop certainly seems to be on a roll – as well as its bumper figures, it’s also declared a dividend of 45p per share which means its total pay-out for the half year will be 100p, a jump from 68p in the same period last year.

In the six-month period, Games Workshop reported a revenue increase of 18.5 per cent to £148.4m, 80 per cent of which fell straight to operating profit which rose 45 per cent.

Games Workshop’s Warhammer brand could also be heading for small screen stardom as Chief Executive, Kevin Rountree, revealed some details of the TV show that is in the pipeline. He announced that a series, based on Warhammer’s Eisenhorn books was in development and although no production contracts had been signed yet, he said: “work was progressing well.”

The Nottingham-based company certainly seems to be in its ascension – logins to its Warhammer-community.com were up 48% in the period, and the firm’s trade division grew 27 per cent and added around 200 trade outlets to its roster. An increase in Warhammer’s licensing agreements has also seen its royalty income increase from £5.2 million to £10.7 million – more than double what it was in 2018.

Analysts are impressed – Peel Hunt has hiked its target price from 5,000p to 7000p after the results and reiterated a ‘buy’ rating. Markets.com suggested that one of the key factors for Games Workshop’s success was that ‘’nerdy types’ who had grown up with the company were now earning ‘real money and have stuck with the brand.’

The general consensus is that upcoming product launches and the development of the TV series, coupled with the monopoly that Games Workshop has in the fantasy wargaming figures sector spell out a bright future for the brand.

Some analysts have raised concerns about the proposed TV series though, with AJ Bell suggesting it was ‘arguably a risky move because plenty of popular novels haven’t translated well to the small screen’.

The only other potential hitch in Games Workshop’s continued growth is Brexit, which could impact on the transport of goods and the recruitment of EU nationals, but the firm has addressed these concerns stating that it has plans in place to mitigate disruption.

It’s too soon to be sure what impact Brexit could have but based on Games Workshop’s latest figures it looks like the geeks really could inherit the earth.

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