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Home / Momentum / Rentokil Initial

This report is not a personal recommendation and does not take into account your personal circumstances or appetite for risk.

Rentokil Initial

Is this trend a good trading opportunity?

Will Rentokil turn, or will it continue to rise back to 477p record highs?

  • The chart shows the Rentokil price action since late November.
  • Shares in a weeklong uptrend from 324p January lows; now at 353p.
  • Shares -0.8% from 2019 highs; +7.65% from 2018 lows; +4.7% year-to-date
  • In the last week, the shares have risen close to 7%. Will this momentum continue?
  • 4 Dec: Agreed to transfer £1.5bn in pension liabilities in a deal with Pension Insurance Corporation.
  • The transfer will remove all future pension liabilities from Rentokil’s balance sheet and is expected to leave a small cash surplus.
  • Source: Bloomberg, FT, Reuters, DJ Newswires, AlphaTerminal

Click to enlarge

Trading Rentokil – An Example

Let’s say the trend appeals to you, you think it’s likely to continue. You decide to buy exposure to £10,000 worth of Rentokil using a CFD, at the current price of 353p. To do this, you need £2,000.

Let’s assume Rentokil trend continues to 1998’s 477p record highs (+35.1%). Your profit would be £3510, from your initial investment of £2,000.

Conversely, let’s assume you open the above position, and place a stop-loss at 8% from the current price. Rentokil falls 8% and hits your stop-loss. Your loss would be £800.

This is provided for information purposes only. It should not be taken as a recommendation.

This research is produced by Accendo Markets Limited. Research produced and disseminated by Accendo Markets is classified as non-independent research, and is therefore a marketing communication. This investment research has not been prepared in accordance with legal requirements designed to promote its independence and it is not subject to the prohibition on dealing ahead of the dissemination of investment research. This research does not constitute a personal recommendation or offer to enter into a transaction or an investment, and is produced and distributed for information purposes only.


Accendo Markets considers opinions and information contained within the research to be valid when published, and gives no warranty as to the investments referred to in this material. The income from the investments referred to may go down as well as up, and investors may realise losses on investments. The past performance of a particular investment is not necessarily a guide to its future performance.

Prepared by Michael van Dulken, Head of Research
Spread bets and CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage.
Spread bets and CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 67% of retail investor accounts lose money when spread betting and/or trading CFDs with this provider. You should consider whether you understand how spread bets and CFDs work and whether you can afford to take the high risk of losing your money.
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