Will William Hill continue falling, or will it rise again back to recent 266p September highs?

• William Hill shares have fallen over 20% in the past 5 weeks.
• Currently trading at 204p (at time of writing).
• Shares -38% from 2018 highs; +11.3% from 2018 lows; -37.3% year-to-date.
• Recent share price range: Oct lows 192p; Oct highs 256p.
• In the latest trading update, company highlighted lower half-year revenues due to regulatory and tax changes.
• Can the stock regain recent highs?
• Source: Dow Jones, Bloomberg, FT, Company News

Click to enlarge

Trading William Hill – An Example

Let’s say you feel that the stock is a bargain and you think it could bounce back to recent highs of 266p. You decide to buy exposure to £10,000 worth of William Hill using a CFD, at the current price of 204p. To do this, you need £2,000.

Let’s assume William Hill recovers back to 266p (+30.3%). Your profit would be £3030, from your initial investment of £2000.

Conversely, let’s assume you open the above position, and place a stop-loss at 8% from the current price. William Hill falls 8% and hits your stop-loss. Your loss would be £800.

This is provided for information purposes only. It should not be taken as a recommendation.