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This report is not a personal recommendation and does not take into account your personal circumstances or appetite for risk.

Sell – Lloyds Banking - 25 September 2018

Trade Parameters

  • Opening Price: 61.3p
  • Stop Loss: 62.5p (1.2p/2.0% above)
  • Profit Limit: 58p (3.3p/5.4% below)
  • Reward vs Risk: 2.7x
  • CFD Margin: 20% (5% for those with Professional Status accounts)

Technical Observations – For

  • 2018 falling channel
  • Shares turned back from channel ceiling
  • Day 3 of reversal
  • Resistance from 100-day moving average
  • Stochastics overbought
  • Directional indicators converging bearishly

Technical Observations – Against

  • No bearish reversal on Point & Figure chart
  • Momentum still positive
  • 50-day MA (blue dashed line) could be supportive
  • Stochastics yet to fall below MACD
  • Shares not yet breached early Sept highs

Analyst Comments

Shares turned over at ceiling of falling channel. Clear falling channel since beginning of year. The bank is still restructuring from the financial crisis, still closing branches and existing businesses. Completion of £1bn share buyback removes an element of support for the shares. As holder of biggest mortgage book in the UK, very much exposed to UK Housing market and higher interest rates worsening borrower delinquency rates. 

Risks to Lloyds shares include a general market rally that favours risk asset such as Banks; a strong set of Results end October; an increase in UK interest rates would boost the bank’s profitability (charge more to lend than pay on savings); strong UK housing market data, and of course, broker upgrades.

Consensus is Bullish but still has 18% of brokers saying Sell. 75% of broker target prices may well suggest upside from current levels, to a consensus target of 74p, but the clear downtrend offers a short term trading opportunity until the shares deliver a meaningful breakout.

Next Event: Q3 Results, 25 Oct

Latest Broker 12-Month Consensus:  52% Buy, 30% Hold, 18% Sell (full breakdown on request)

Source: DowJones Newswires, Reuters News, Bloomberg  or Company Press releases

11-month (daily) - MACD, Stochastics, Trend Strength, RSI, Momentum

1wk 1m 3m 6m 1yr 2yr 3yr 4yr 5yr
Perf % 3.3 0.7 -1.4 -5.4 -8.5 9.4 -17.1 -18.8 -17.5
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Prepared by Michael van Dulken, Head of Research
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