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This report is not a personal recommendation and does not take into account your personal circumstances or appetite for risk.

Buy – HSBC - 13 September 2018

Trade Parameters

  • Opening Price: 657.7p
  • Stop Loss: 640p (17.7p/2.7% below)
  • Profit Limit: 710p (52.3p/8.0% above)
  • Reward vs Risk: 3.0x
  • CFD Margin: 20% (5% for those with Professional Status accounts)

Technical Observations – For

  • 3-day bounce
  • Bullish hammer reversal candlestick on Tues
  • Stochastics broken above MACD
  • Directional Indicators converging bullishly
  • RSI reversal from oversold lows

Technical Observations – Against

  • Momentum still negative
  • MACD still negative
  • No bullish reversal on Point & Figure chart
  • No bullish cross by Directional Indicators
  • Moving average resistance around 700p

Analyst Comments

Pros: Bullish bounce by shares after near 10% sell-off. Hopes of fresh talks between US and China that could avoid more tariffs and/or a trade war. Attractive 6% forward dividend yield. No bailout baggage to shed. Rising interest rates are a boon for banks in terms of profitability,

Risks: to HSBC include its Asia exposure in the case of a trade war, an emerging markets crisis or anything that puts Chinese economic growth at risk. A stronger USD makes HSBC’s dollar dividends worth less in GBP. More equity market weakness could see risk assets like banks shunned. Lastly, Broker downgrades.

Brokers/analysts are bullish on the shares with only 13% suggesting Sell and 87% suggesting upside to a consensus target of 775p, well above the trendline of falling highs and our target of 720p. With price targets so bullish, the 48% of Neutral brokers could be encouraged to upgrade ratings if the share price bounce persists.

Next Event: Q3 Results, 29 Oct

Latest Broker 12-Month Consensus:  39% Buy, 48% Hold, 13% Sell (full breakdown on request)

Source: DowJones Newswires, Reuters News, Bloomberg  or Company Press releases

10-month (daily) - MACD, Stochastics, Trend Strength, RSI, Momentum

1wk 1m 3m 6m 1yr 2yr 3yr 4yr 5yr
Perf % -1.8 -8.8 -10.2 -6.8 -10.6 16.3 30.5 0.1 -6.2
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This research is produced by Accendo Markets Limited. Research produced and disseminated by Accendo Markets is classified as non-independent research, and is therefore a marketing communication. This investment research has not been prepared in accordance with legal requirements designed to promote its independence and it is not subject to the prohibition on dealing ahead of the dissemination of investment research. This research does not constitute a personal recommendation or offer to enter into a transaction or an investment, and is produced and distributed for information purposes only.


Accendo Markets considers opinions and information contained within the research to be valid when published, and gives no warranty as to the investments referred to in this material. The income from the investments referred to may go down as well as up, and investors may realise losses on investments. The past performance of a particular investment is not necessarily a guide to its future performance.

Prepared by Michael van Dulken, Head of Research
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