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This report is not a personal recommendation and does not take into account your personal circumstances or appetite for risk.

Buy – Marks & Spencer - 5 July 2018

Trade Parameters

  • Opening Price: 308.5p
  • Stop Loss: 295p (13.5p/4.4% below)
  • Profit Limit: 350p (41.5p/13.5% above)
  • Reward vs Risk: 3.1x
  • CFD Margin: 5%

Technical Observations – For

  • Bullish breakout above 13-month trendline
  • Broken above pivotal 200-day moving average
  • Stochastics broken above MACD
  • Directional indicators diverging bullishly
  • Breakout on Point & figure chart

Technical Observations – Against

  • Stochastics overbought
  • RSI shows falling highs – negative divergence?
  • Only first day of breakout
  • ADX (trend strength) low
  • May 312p highs could be a hurdle

Analyst Comments

The current share price breakout opens the door for a return to late 2017 highs. Turnaround strategy may finally be showing benefits, helping offset a tough high street environment. Good UK weather could help with clothes and food sales, along with the World Cup. Recently partnered with Microsoft to become digital first retailer. House of Fraser closures could offer opportunities (new outlets and shoppers moving). Still in UK 100  (just) after reshuffle.

Risks to Marks & Spencer shares include a retail sector downturn, a UK interest rate rise and more cold UK weather. A 6.1% forward dividend yield is attractive, so long as it is sustainable. Any reduction in the dividend would hurt the shares, the yield having been a major support factor since the shares price lows in March.

Consensus is Bearish (41% of brokers say Sell) while 68% of brokers suggest downside from current levels. However, the a share breakout (from a 1yr falling channel) could encourage upgrades from the Neutrals and Sellers that helps push the shares higher.

Next Event: AGM (no trading statement), 10 July; First-half results, 7 Nov

Latest Broker 12-Month Consensus:  19% Buy, 41% Hold, 41% Sell (full breakdown on request)

Source: DowJones Newswires, Reuters News, Bloomberg  or Company Press releases

14-month (daily) - MACD, Stochastics, Trend Strength, RSI, Momentum

Share 1wk 1m 3m 6m 1yr 2yr 3yr 4yr 5yr
Perf % 3.1 7.3 16.0 0.1 -7.7 1.7 -42.6 -29.2 -32.8
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This research is produced by Accendo Markets Limited. Research produced and disseminated by Accendo Markets is classified as non-independent research, and is therefore a marketing communication. This investment research has not been prepared in accordance with legal requirements designed to promote its independence and it is not subject to the prohibition on dealing ahead of the dissemination of investment research. This research does not constitute a personal recommendation or offer to enter into a transaction or an investment, and is produced and distributed for information purposes only.


Accendo Markets considers opinions and information contained within the research to be valid when published, and gives no warranty as to the investments referred to in this material. The income from the investments referred to may go down as well as up, and investors may realise losses on investments. The past performance of a particular investment is not necessarily a guide to its future performance.

Prepared by Michael van Dulken, Head of Research
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