Snap Inc (US: SNAP)

Snap, the parent company of popular picture messaging app Snapchat, is a relative newcomer to the world of social media. However, the company has already faced scrutiny from investors over both its popularity and the use of users’ data, given that its most popular feature is its ‘disappearing’ photo messages.

Its shares have come under pressure as a result of the Facebook scandal, however they have not faced as much selling as social media peers. Will the shares therefore recover some poise before larger rivals?

Will Snap return to 2018 highs of $21 (+31%) or fall to November lows of $12 (-25%)?

• Shares have fallen to a 1-month low, however may have found some intersecting support
• RSI approaching oversold, while Stochastics turning back from pivotal 50 level
• Momentum has turned negative, however is holding around March lows
• Brokers are evenly split, with just over half of brokers holding a 12-month target above current level

Broker Consensus: 23% Buy, 48% Hold, 29% Sell

Bullish: Goldman Sachs, Buy, Target $23, +44% (7 Feb 18)

Average Target: $15.7, -1.8% (23 Mar 18)

Bearish: Susquehanna Financial, Negative, Target $7, -56% (16 Feb 18)

Pricing data sourced from Bloomberg on 23 March. Please contact us for a full, up to date rundown.