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Home / Trade Alert / Sell – Reckitt Benckiser (RB.)

This report is not a personal recommendation and does not take into account your personal circumstances or appetite for risk.

Sell – Reckitt Benckiser (RB.) - 3 November 2015

Opening Price Stop Loss Profit Limit Reward vs Risk CFD Margin
6280p 6450p (170p/2.7% above) 5850p (430p/6.8% below) 2.5x 5%

Observations – For

  • Stochastics turned back from overbought & broke below MACD
  • MACD making a bearish cross
  • RSI & momentum broke below rising support
  • Directional indicators converging bearishly

Observations – Against

  • No reversal on Point & Figure chart
  • Potential support around 6200p and 20-day MA
  • RSI bounced just below overbought
  • No bearish cross by directional idicators

Analyst Comments

Shares corrected off the ceiling of a rising channel and broke down below our watch level 6360p, with technical indicators supporting expectations of a corrective move back down towards the 200-day MA. Shares are trading at a premium compared to sector peers, leading many to see them overvalued at a time when many brokers are bullish on the stock. A recent dividend-diluting share buyback could also cause value investors to abandon the stock in search of better returns elsewhere  – either within or without the sector.

While only 10% of brokers are bearish on RB, note the most bearish target implies 17% downside compared to the bulls’ 13% upside. Shares currently trading 1% above the consensus target price of 6224p.

Next Event:  TBC

Latest Broker 12-Month Consensus:  50% Buy, 40% Hold, 10% Sell (full breakdown on request)

Source: DowJones Newswires, Reuters News, Boomberg  or Company Press releases

Broker Ratings & 12-Month Target Prices (Bloomberg)

12-months (daily) – MACD, Stochastics, Directional Indicators, RSI, Momentum

Share 1wk 1m 3m 1yr 2yr 3yr 4yr 5yr
Perf % 0.0 4.3 8.4 19.8 31.5 65.5 94.1 76.8
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