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This report is not a personal recommendation and does not take into account your personal circumstances or appetite for risk.

Buy – HSBC (HSBA) - 17 December 2014

Opening Price Stop Loss Profit Limit Reward vs Risk CFD Margin
595p 575p (20p / 3.4% away) 645p (50p / 8.4% away) 2.5x 5%

Observations – For

  • Shares at key 4.5yr support level
  • Stochastics kicked up from oversold; RSI shows rising lows from June
  • Negative directional indicator topped out
  • Point & Figure chart shows reversal

Observations – Against

  • Below all major moving averages; spinning top reversal candle today
  • Shares in downtrend since April 2013
  • Increase in volume on recent sell-off
  • 200-day MA at 623p could be a hurdle

News / Broker Comments / Important Dates / Observations **

HSBC came out top in recent Bank of England stress tests (16 Dec). Nomura remains bullish on UK banks (12 Dec). Goldman Sachs downgrades due to ongoing cost headwinds (27 Nov). Emerging markets exposure can be both good and bad.  Industry still under a cloud related to litigation for myriad issues. Still paying decent 5% dividend.  Next Event: FY results, 23-Feb

**Source: DowJones Newswires, Reuters News or Company Press releases, Bloomberg.com

Latest Broker 12-Month Consensus:  13 x Buy, 10 x Hold, 5 x Sell

17-Dec, Deutsche, Hold, TP 644p; 10-Dec, Berenberg, Hold, TP 790p; Credit Suisse, Underperform, TP 610p; 5-Dec, ExaneBNP, Neural, TP 670p; 4-Dec, Espirito Santo, Buy, TP 770; 27-Dec, Morgan Stanley, Underweight, TP 605p (D); Goldman Sachs, Neutral (D), TP 750p (D); 17-Nov, Nomura, Neutral, TP 705p

(Source: Digital Look, Alpha Terminal, Bloomberg) (U = Upgrade / D = Downgrade)

3yr (daily)

1yr (daily) – MACD, Stochastics, Directional Indicators, RSI, Momentum

Share 1wk 1m 3m 1yr 2yr 3yr 4yr 5yr
Perf % -3.1 -6.1 -8.4 -7.7 -5.9 25.5 -8.9 -14.9
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