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This report is not a personal recommendation and does not take into account your personal circumstances or appetite for risk.

Buy – Next - 29 December 2017

Trade Parameters

  • Opening Price: 4563p
  • Stop Loss: 4440p (125p/2.7% below)
  • Profit Limit: 4800p (235p/5.1% above)
  • Reward vs Risk: 1.9x
  • CFD Margin: 5%

Observations – For

  • Bullish breakout
  • Resistance turned supportive
  • Potential bullish flag pattern
  • Daily MACD turned positive

Observations – Against

  • 100-day moving average acting as resistance
  • Results/Christmas Trading update  play
  • Stochastics close to bearish signal from overbought
  • Ex-div could disrupt pattern

Analyst Comments

Attractive technical set-up with bullish breakout to 2 month highs, resistance-turned support and potential bullish flag pattern ahead of Christmas trading statement. UK Retail Sales at 7-month highs in November, with Q4 trading statement (including Christmas) just around the corner. Potential for shares to close the gap after disappointing Q3 trading statement in November that was at odds with a brace of positive summer upgrades to guidance

Consensus is skewed bearish but, with the shares breaking out to 2-month highs, this may require neutrals and/or negatives to upgrade to a more bullish stance. Currently trading at its 12-month broker target, many analysts may have to update targets to accommodate this.

Next Event: Q4 Trading Statement, 3 Jan; Ex-div (Special; 45p), 4 Jan

Latest Broker 12-Month Consensus:  12% Buy, 46% Hold, 42% Sell (full breakdown on request)

Source: DowJones Newswires, Reuters News, Bloomberg  or Company Press releases

Broker Ratings & 12-Month Target Prices (Bloomberg)

6-month (daily); RSI + Momentum

Share 1wk 1m 3m 6m 1yr 2yr 3yr 4yr 5yr
Perf % 3.4 5.9 -13.1 15.5 -7.3 -36.4 -30.4 -16.5 23.2
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This research is produced by Accendo Markets Limited. Research produced and disseminated by Accendo Markets is classified as non-independent research, and is therefore a marketing communication. This investment research has not been prepared in accordance with legal requirements designed to promote its independence and it is not subject to the prohibition on dealing ahead of the dissemination of investment research. This research does not constitute a personal recommendation or offer to enter into a transaction or an investment, and is produced and distributed for information purposes only.

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